VEGE2FRESH

The birth of Vege2Fresh back in the year 2017 was a major turning point for CCC when the management of CCC realized the importance of branding; a new blue-ocean strategy where improved economic activities have raised market standards for food security and quality. 

As the former self of Vege2Fresh was created to cater to the ever-demanding Singapore market, hence the decision to re-introduce it back to Malaysia was indeed a no-brainer and a successful one too where the local market was able to accept the brand with ease. 

Vege2Fresh prides itself with its tailored-made packing to cater to the needs of modern lifestyle. 

Hence, it is the first in Cameron Highlands to bring in high-end, high-precision machines from Japan to meet its customers’ demands. Currently, Vege2Fresh owns and operates exclusively the following high-end equipment:

1. Automated packaging machine;

2. Vacuum pre-cooling machine where it is able to speed-cool produce to 6 degrees within 15 minutes; and

3. Multi-function weighing and packing machine

The management of Vege2Fresh vows to continue to increase their automation content to increase operation efficiency and lower operating costs. 

In addition, Vege2Fresh is able to leverage on CCC’s logistic fleet and network to deliver its produce on a timely basis to its market in order to reduce turnaround and save costs for its customers. 

Currently, Vege2Fresh handles more than 60 varieties of vegetable produce for its customers in wet markets and retail stores, and continues to introduce new varieties consistently.